Visual identities

A curation of the most impactful visual identities I’ve created.

tribe.

About the project

tribe. is a community based around the latest news and releases of (mellow) hip-hop music.

For this project, I had the pleasure to shape up the visual identity and be in charge of the overall art direction. The customized wordmark is based on an existing typeface and the overall result is a simple, yet bold identity that revolves around the idea of community and growth.

Vlad Pustianu

About the project

In the early stages of 2021, I made the decision to revamp and clarify my online presence.

Therefore, it was crucial that the outcome not only captured my beliefs accurately, but also reflected my personality. This was accomplished through the development of a customized letter “V” encompassed by geometric forms, surrounded by the striking and impactful nuance of red.

AtletIS

About the project

AtletIS is a local sports club based in Romania. The objective of this project was to devise a redesign solution for the club logo.

The primary objective was to establish a visual identity that revolves around the three core activities of the club: cycling, swimming, and running. The outcome is a straightforward, vibrant, and illustrative logo that successfully encapsulates the club’s essence and passions.

1K Run

About the project

1K RUN Fast & Fun celebrates the joy of running. Every year, individuals gather in Iasi, Romania for a one-day event, where they participate in diverse running competitions.

The target was to create a logo that was both simple and clever (to a certain extend) and that could be easily integrated into future events and marketing campaigns.